Trailer promotion Wikipedia. A trailer also known as a preview or coming attraction is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema, the result of creative and technical work. The term trailer comes from their having originally been shown at the end of a feature film screening. In January 2. National Association of Theatre Owners issued an industry guideline asking that film distributors supply trailers that run no longer than 2 minutes, which is 3. The guideline is not mandatory, and also allows for limited exceptions of a select few movies having longer trailers. Party Central Movie Rating on this page. Film distributors reacted coolly to the announcement. There had been no visible disputes on trailer running time prior to the guideline, which surprised many. Some trailers use special shoot footage, which is material that has been created specifically for advertising purposes and does not appear in the actual film. The most notable film to use this technique was Terminator 2 Judgment Day, whose trailer featured an elaborate special effect scene of a T 8. Terminator being assembled in a factory that was never intended to be in the film itself. Dimension Films also shot extra scenes for their 2. Black Christmas these scenes were used in promotional footage for the film, but are similarly absent from the theatrical release. A trailer for the 2. Spider Man had an entire action sequence especially constructed that involved escaping bank robbers in a helicopter getting caught in a giant web between the World Trade Centers two towers. However, after the September 1. One of the most famous special shoot trailers is that used for the 1. Psycho, which featured director Alfred Hitchcock giving viewers a guided tour of the Bates Motel, eventually arriving at the infamous shower. At this point, the soft spoken Hitchcock suddenly throws the shower curtain back to reveal Vera Miles with a blood curdling scream. As the trailer, in fact, was made after completion of the film when Janet Leigh was no longer available for filming, Hitchcock had Miles don a blonde wig for the fleeting sequence. Since the title, Psycho, instantly covers most of the screen, the switch went unnoticed by audiences for years until freeze frame analysis clearly revealed that it was Vera Miles and not Janet Leigh in the shower during the trailer. There are dozens of companies that specialize in the creation of film trailers in Los Angeles and New York. The trailer may be created at agencies such as The Cimarron Group, MOJO, The Ant Farm, Ben Cain, Aspect Ratio, Flyer Entertainment, Trailer Park, Buddha Jones while the film itself is being cut together at the studio. Since the edited film does not exist at this point, the trailer editors work from rushes or dailies. Thus, the trailer may contain footage that is not in the final movie, or the trailer editor and the film editor may use different takes of a particular shot. Another common technique is including music on the trailer which does not appear on the movies soundtrack. This is nearly always a requirement, as trailers and teasers are created long before the composer has even been hired for the film scoresometimes as much as a year ahead of the movies release datewhile composers are usually the last creative people to work on the film. Some trailers that incorporate material not in the film are particularly coveted by collectors, especially trailers for classic films. Showtimes, reviews, trailers, news and more. Im having problems with Top Destinations. Im having issues searching. Im having problems with Featured Apps. I see an error in the content.